Cycling culture is deeply connected with the contemplation of nature in its relative untouched state.
Most of us want to get out of the city and choose a route as far away from civilisation as possible.
The nature of Ukraine has been devastated by the war.
Elsewhere, we can see certain traces, marks and sometimes real scars left by the enemy horde.
We wanted to show that our unsurpassed Ukrainian nature is able to heal its wounds and turn even the most brutal things into something beautiful.
Just as the indomitable people of Ukraine have faith that the beauty and goodness of our country will ultimately prevail.
Together with the talented illustrator Albina Kolesnichenko and the clothing brand Dusha, we have developed a new collection of clothes.